
Nordea, one of the leading Nordic banks, wished to entertain its Swedish private banking clients with a high quality experience to remember.
Affordable Art Fair Stockholm presented the perfect fit to reach and entertain a high profile, yet accessible, audience. This partnership allowed Nordea to showcase its accessibility and approachability as an organisation – an important attribute within the banking industry.
For the past three years, Nordea x Affordable Art Fair partnership have together hosted a private breakfast at the Stockholm fair, during which Nordea guests are welcomed to the fair by the staff and exhibitors. Welcoming speeches and breakfast are followed by a talk by a guest art lecturer; the guests are then invited to browse the fair and enjoy the artworks in an exclusive atmosphere.
For Nordea’s management team, the event provides the opportunity to build customer relationships in a relaxed and inspiring environment – and with so much incredible art on display, this event has prompted numerous Nordea clients to purchase artworks to enjoy in their own homes.