Welcome to Affordable Art Fair

Founder and CEO

“In 1996, I opened the doors to Will’s Art Warehouse showcasing works priced between £50 – £2,500, from a pool of over 150 relatively unknown artists. Prices were clearly displayed and we were always on hand to give customers more information. Everyone loved the relaxed atmosphere in which they were free to take their time browsing the work – and that is what inspired the idea for the Affordable Art Fair. Over the years, each fair has developed its own distinct character and offers a diverse range to suit all tastes, styles and wallets. What remains constant is the emphasis on accessibility, education and innovation, to ensure a fun day out surrounded by great art is had by all!”

Regional Managing Director – UK

Jennifer joined the Affordable Art Fair as UK Regional Managing Director in March 2018. Her previous experience includes ten years with Sotheby’s auction house as Head of European Marketing, and five years as Managing Director of Lisson Gallery. Jennifer originally moved here from the States in 1997 and made her first purchase from the Affordable Art Fair at its inaugural edition (and is now friends with the artist!).

Fair Director – UK

Hugo joined the Affordable Art Fair in Spring 2022 as the Fair Director for the UK. His previous experience includes being the Programme Manager for the London Art Fair, leading the DACH Partnerships team at Artsy and founder of an independent art advisory ArtThou. Hugo brings a wealth of knowledge on programming and the international gallery ecosystem to the Hampstead and Battersea Fairs.

Fair Operations Manager – UK

Carla has been carefully carving out a career in Event Management since 2007. Joining us in early 2015, she has bestowed her wealth of experience upon our UK fairs ever since! Carla recently kick-started her own art collection with her favourite print from Bonnie and Clyde.

Fair Manager – UK

Aoife joined us as UK Fair Manager in the summer of 2021. Beginning her career in fine art shipping and logistics at Momart, Aoife eventually found her passion in organising art fairs. Her previous experience includes four years at Frieze, where she was most recently Exhibitor Services Manager overseeing Frieze New York. Aoife’s love for art fairs comes from the thrill of hosting well organised, large-scale events and bringing together galleries, artists and art lovers all under one roof (or marquee).

Fair Coordinator – UK

Yasmin graduated from Norwich University of the Arts with a degree in Fine Art in 2023. Having worked on-site as a Fair Assistant at three fairs, Yasmin became Fair Coordinator in August 2024. She’s looking forward to bringing her experiences and passion for the art world to the role. “As an artist myself, I am excited to be part of a team that is dedicated to making art more accessible and affordable to all.“

Marketing Manager – UK

Bex joined Affordable Art Fair in March 2024 from the art and museum charity sector. An experienced arts marketer, she’s keen to put her interest in marketing and brand development to good use at the fairs, and is passionate about making art as accessible to as many people as possible. Outside of work you can find her stomping through muddy fields or experimenting with cooking.

Communications Manager – UK

Katie joined the Affordable Art Fair as UK Marketing Executive in October 2022. Upon graduating with a BA in History of Art, she has had experience working at contemporary art galleries and marketing agencies – most recently working as a comms strategist on powerhouse brand Apple. Katie is now thrilled to be able to match her communication skills with her love for art!

Financial Controller & Group Systems Manager – UK

Joining the UK Team in July 2008, Alison came from a finance background working for theatre and television production companies. Having always been interested in the arts, working at the Affordable Art Fair has been a perfect fit – she now considers herself something of a collector having had the pleasure of shopping the fair aisles ever since!

Finance Assistant – UK and Europe

Ceri joined the finance team in June 2022. As well as being an artist herself, she is obsessed with all things vintage and runs a small business selling vintage clothing, accessories, and original art prints at fairs and pop-ups – mostly in London. Although she hasn’t purchased from one of our fairs yet, she’s excited to increase her art collection soon!

Finance Assistant – UK and Europe

Having worked as an Intern in the finance department for Affordable Art Fair, Krishnendhu officially started as Finance Assistant for the UK and EU in 2025.

“Born into an artistic family, I have a deep passion for the arts while thriving in the world of finance. I blend creativity with precision, ensuring accuracy and efficiency. Art remains my inspiration, fuelling both my professional and personal life.”

Regional Managing Director – Europe

After participating in over 45 art fairs worldwide as an exhibitor, Blythe joined the company in 2017 as Fair Manager in the Netherlands before rising to the role of Fair Director for Benelux. After directing our Amsterdam and Brussels fairs for several years she became RMD for Europe in 2025. The role perfectly combines her three great loves; art, travel and throwing a huge party!

Co-Fair Director – Brussels and Amsterdam

Annick joined the Amsterdam team as a Fair Assistant in 2018 and, after proving to be the heart and soul of the production team, she was a natural choice when the Fair Manager role became available at our Brussels and Amsterdam fairs. After a year she stepped into the role of Exhibitor Relationships Manager and now she leads both cities as Co-Fair Director. She brings to the team a wealth of exhibitor relations experience and production knowledge and has a real passion for photography and tribal art.

Co-Fair Director – Brussels and Amsterdam

Atena holds a Master’s in Culture Studies – Management of the Arts and Culture from Universidade Católica Portuguesa and a postgraduate degree in Curatorial Studies from KASK in Ghent. She joined Affordable Art Fair in 2019 as Marketing Coordinator for the 2020 Brussels edition, later returning in 2021 as Marketing & Sponsorship Manager for the Brussels and Amsterdam fairs. She now leads as Co‑Fair Director for both cities. Alongside her role, Atena curates exhibitions, writes exhibition texts, and conducts artist interviews.

Fair Coordinator – Brussels and Amsterdam

After participating at an Affordable Art Fair in Hampstead Heath with a gallery in 2023, Justine joined the Benelux team as Fair Coordinator for the 2024 Brussels and Amsterdam fairs. Passionate about art and curation, Justine studied Fine Arts in Dublin and Drawing in Brussels.

Marketing and Partnership Coordinator – Brussels and Amsterdam

After completing her Master’s in Arts Journalism in London, Marie has gained experience by working as a communication advisor and marketeer as well as a copywriter for clients within arts, healthcare and fashion. After having worked in a contemporary art gallery in her hometown, Antwerp, she joined Affordable Art Fair to do what she loves most: translating the story of artists to the greater public.

Partnership Manager - Brussels and Amsterdam

Wessel began his career as an entrepreneur in the nightlife industry, where he spent several years building and running his own ventures. Alongside this, he has long been active in the creative industries. With a strong personal interest in art and culture, he focuses on creating thoughtful connections between creativity and commerce.

Fair Director – Hamburg and Berlin

Oliver has been working in the arts since 2000, as an Arts Manager focussing on film, photography and contemporary art in Hamburg, before joining the Affordable Art Fair in 2011. His passion is local contemporary art and he is an avid collector of young, emerging artists from Hamburg.

Fair Manager – Hamburg and Berlin

With a love for art and culture, Hannah studied Cultural Science and Art History in Lüneburg, Hamburg, and Santiago de Chile, gaining valuable experience in scientific research and exhibition curation. She joined the Hamburg team as Fair Manager in 2020, and co-founded the new Affordable Art Fair Berlin. With her extensive knowledge she is responsible for the content of the fairs and curation of projects, such as the Emerging Artists exhibition.

Marketing Coordinator – Hamburg and Berlin

Paula joined the Germany team in 2024 as a Marketing Coordinator, after first collaborating with the fair’s PR team in 2023. With a degree in Art History from Hamburg and a deep passion for abstract art and photography, Paula has always sought to combine her love for art with her interest in social media and PR — and she finally found a way! Her diverse interests bring a fresh and innovative approach to promoting the fair.

Fair Coordinator – Hamburg and Berlin

Ines first supported the Hamburg Fair team in 2018 and has returned annually ever since. After completing her studies in Cultural Sciences & Organization and traveling the world, she fully joined the team in 2023. With a deep passion for events, festivals, art, and culture, Ines seamlessly integrates these elements in her role as Fair Coordinator.

Fair Director – Stockholm

Carl joined the Stockholm team as Fair Director in early 2021. His love for art began in early childhood and when the time came for him to buy his first pieces after university back in 2013, Affordable Art Fair was the natural starting point for him to start his collection. Carl strives to refresh the fair and create a new visitor experience each year.

Fair Manager – Stockholm

Having previously managed the Stockholm fair several years ago, Lovisa just couldn’t stay away! She returned to the team in July 2021, bringing with her further experience in event management gained from working with Monocle Magazine and running F&B for large-scale sporting events and music festivals in London. Lovisa is always on the hunt for new artwork having started her collection with a piece from the Recent Grads exhibition at the Stockholm fair in 2013.

Fair Director – Vienna

Tanya is very fortunate to combine her love of art, artists and events with work. After moving to Vienna for an 8-month job, she still lives here more than 12 years later! During this time, she developed art fairs and festivals and feels at ease as an organizer and visitor in this great city.

Marketing Manager – Vienna

Bettina joined the Affordable Art Fair team as Marketing Manager in 2024, bringing nearly a decade of event management experience to the role. With a degree in Journalism and Communication, Bettina combines her professional expertise with a deep passion for art, which began in her childhood when she started painting. Her love for marketing and PR, along with her creative background, make her a perfect fit for the role, allowing her to merge her interests in a dynamic and innovative way to promote the fair.

Financial Controller – Europe

Jamie is a Chartered Accountant with a background in auditing firms in the media and entertainment industry. In his role, Jamie <span class=”GramE”>is able to</span> combine his professional skills with his passion for the arts and creative industries. When not navigating Excel spreadsheets, Jamie loves to travel and discover hidden gems as well trying out new hobbies – from learning languages to trying out niche sports.

Regional Managing Director – Asia Pacific

Worldwide adventurer and art buying addict, Stephanie hails from New Zealand, but has spent the last decade living in London, Singapore and Hong Kong and now Australia, collecting a vast amount of art along the way! Her favourite piece is “Cape of the Pacific Voyages” by Rebecca Jewell – inspired by indigenous capes, complete with feathers, it is hand-etched with the names and images of the ships that explored the Pacific during the 18th and 19th centuries.

Fair Director – Hong Kong

With a wide array of experience in the branding and cultural industry in Hong Kong and Shanghai, Regina joined the company in 2019. She has a degree in Video Media Arts and her interest in the marriage of technology and art has then continued to expand. When she is not working, you can find her outdoors enjoying reading or swimming with her little girls and dog.

Fair Manager – Hong Kong

With vast experience in event management and business development, Mary joined as the Fair Manager in 2022. She has a master’s degree in arts and cultural enterprise management. Her interest in psychology and mythology connects her with surrealism-style artworks. She hopes to visit the museum of her favourite artist, Frida Kahlo, in the near future.

Marketing Manager – Hong Kong

As an avid arts and culture lover, Coco started off her journey with us as a Fair Assistant back in 2017. Prior to this, Coco was as a Senior Executive at the PR agency Edelman, and is looking forward to immersing herself into the art world with Affordable Art Fair. Outside of work, she finds joy in connecting with people and is affiliated with Mother’s Choice, Redress and the Hong Kong International Literary Festival in their pro-bono projects.

Fair Director – Singapore

Helping to launch our very first Asia Pacific fair back in 2010, Alan joined the Singapore team after leading the marketing department at Sotheby’s Institute of Art – Singapore. He now directs our Singapore fair, eager to boost the growing art market in his home city and introduce the joy of collecting art to ever more people.

Fair Manager – Singapore

Kelly joined the Singapore team as Fair Coordinator in 2022 and is a passionate creative, with interests ranging from art history, classic films and graphic design. Her visual tastes span from pensive urban-scapes from the likes of Edward Hopper, to loud and playful illustrations by Malika Favre.

Fair Operations Executive - Singapore and Australia

Ping holds an MA in Art History and Art-world Practice from Christie’s Education and the University of Glasgow, and first joined Affordable Art Fair as an intern in 2015 before happily returning to the team in 2023. She has experience in non-profit cultural institutions, including a film archive. Ping believes art is at its best when it feels personal and meaningful, and is passionate about fostering authentic connections between people and art. Outside the fair, she can often be found at the pottery wheel or deep in a Sudoku puzzle. 

Marketing Executive – Singapore

Fair Director – Australia

The arts have taken Georgia all over the world! With a wealth of experience in commercial galleries and museums, she has also participated as an exhibitor at a vast number of international art fairs. Luckily for us, Georgia joined the team in 2019 bringing everything she has learnt on her travels back to her home country of Australia.

Fair Manager – Australia

An experienced arts administrator with an Honours degree in Fine Art, she has worked at various renowned, contemporary art galleries, such as STATION Gallery, Australia and Goodman Gallery, South Africa. Recently she has worked in a commercial architecture practice and was instrumental in our launch of Affordable Art Fair in Brisbane in 2024.

Gallery Relations Manager - Australia

Marketing Manager – Australia

Anna joined the team in September 2025, bringing experience from both client-side and agency marketing roles across entertainment and tourism industries. She’s led campaigns for some of Australia’s leading live entertainment brands and loves blending creativity with strategy to deliver standout results. Passionate about connecting audiences with culture, Anna is excited to bring her skills into the art world with Affordable Art Fair.

Marketing Coordinator – Australia

Paige joined the team in February 2025 first as the Fair Coordinator and then moved across to Marketing. With a Master’s degree in Arts Management and a passion for Art History, Paige has had experience working across theatre, museums and contemporary galleries alike. She is excited to match her communication and writing skills with her love for all things art!

Financial Controller – Asia Pacific

Bernice manages the finance across all our Asia Pacific fairs. A Financial Management graduate, she has spent the past 10 years working within financial management, trading and business analysis. She is still to make her first artwork purchase, but she has her eye on a beautiful oil and mixed media piece by Stiliana Alexieva.

Regional Managing Director – USA

Cristina first joined Ramsay Fairs in 2011, becoming the Director of Affordable Art Fair NYC in May 2012. Now, as Regional Managing Director, she leads the US team with her passion for art and love of organisation.

Fair Director – NYC and Boston

Erin joined the Affordable Art Fair in 2022, having held positions spanning various art departments and finance and operations at a private gallery, Phillips, and Christie’s. As Director of the Affordable Art Fair NYC, Erin combines her passion for operational strategy, accessible art and content, and encouraging curiosity about the art market.

Fair Manager – NYC and Boston

Michela has been planning events for most of her life, but made it her job when she organised large-scale conventions for fandoms and media. Joining Ramsay Fairs in 2022, she’s able to combine her love of art and event planning into one role. On a day-to-day basis, you can find her boasting about her candle collection, and will happily grab a cup of coffee with you if you ask her.

Exhibitor Relations Manager – NYC and Boston

With years of experience in art consulting and project management, Marnie loves seeing contemporary art programs and events come to life. Having joined Ramsay Fairs in 2025, she is thrilled to be connecting galleries with fairgoers, ensuring both have a phenomenal experience. Outside of work, you can catch her at the local dance studio, coffee shop, antique store or movie theater.

Marketing Manager – NYC and Boston

Michael has been working for nearly a decade in marketing with a focus on events. Joining the team in March 2023, he’s excited to be immersed in the New York art world. Outside of work, Michael enjoys going to see live music and getting outside.

Marketing Coordinator – NYC and Boston

Lily joined the New York and Boston team in 2025. She graduated from Columbia University with a degree in Art History and Visual Arts. In her free time, she loves working on film and art projects with friends.

Fair Director – Austin and Houston

After finding her love for visual arts in college, Cori dove into every opportunity to learn the art industry which landed her in well-established galleries in Laguna Beach, Beverly Hills, and Austin. Cori has made significant contributions to the art world as a gallery director, curator, event planner, and successful selling artist. With a keen eye for talent and a passion for the arts, Cori is committed to fostering creativity, promoting artists, and creating engaging artistic experiences.

Marketing Manager – Austin and Houston

With a passion for storytelling and community-building, Bella thrives on using creativity to connect with people. Her experience spans across brand management, social media, PR, and influencer marketing. A proud Texas Ex and recent MBA graduate, she’s eager to continue making an impact in marketing while fostering genuine relationships through her work.

Financial Controller - USA

Daiana brings over eight years of accounting and finance experience to both the US and Global teams. This mom of two very much enjoys working in a team environment and learning more about contemporary art from her colleagues.

Chief Operating Officer

Rups joined the Affordable Art Fair team as Operations Director in May 2011, and has since taken on the role of Chief Operating Officer. His passion is the great outdoors: whether trekking through the hills, surfing the seas, or losing himself in his favourite pieces by Nigel Wood, Jonathan Pocock, or Dion Salvador Lloyd.

Chief Marketing Officer

Ellen joined us from Christie’s back in 2007 and since then has been spreading the joy of collecting affordable art around the world as our Chief Marketing Officer. “I still get a thrill from seeing an art fair open, the buzz never gets boring! The coming together of galleries, artists and art buyers is a magical thing.” When not working, Ellen can be found immersing herself in inspiring art and music or somewhere near water.

Chief Financial Officer

As a Chartered Global Management Accountant, Billy has worked at Board level in many diverse industries since qualifying in 1995 and brings a wealth of financial and commercial management experience to the team. When he is not immersed in spreadsheets, Billy can be seen descending hills in the Scottish Borders on his mountain bike.

Head of Marketing

With a Fine Arts degree and Art Psychotherapy Foundation, Sarah is a fan of both the arts and the psychology of their creation. In her spare time, she can be found at exhibitions, gigs and shows, while at work Sarah puts her 10-years of marketing experience to use as Head of Marketing.

Global Marketing Manager

Aminah joined the Global Marketing team in June 2021 to work with our global fair teams. When not at work, she can be found soaking up all things cultural that London has to offer, including gigs, exhibitions and fun foodie spots. Her most recent purchase was a Jennifer Latour photograph at our Battersea Fair.

Global Marketing Manager

Lauren joined the Global Marketing team in October 2022 after eight years of working in museums and heritage. She is passionate about making art more accessible and creating marketing campaigns to engage people with culture. Outside of work, she can be found at gigs or doting on her dog.

Global Marketing Executive

Erin joined Affordable Art Fair in July 2022. As a keen ceramicist and arts enthusiast, she is excited to utilise her marketing experience to help others begin their art collecting journey. Holding a BA in English Literature and an MA in Creative Writing, Erin balances her time outside of work between reading, writing and learning new creative skills.

Global Marketing Coordinator

Marin joined the Global Marketing team in May 2024 following her degree in sociology. Her experience in digital marketing, combined with her passion for art’s societal and global impact drives her creative approach to the role. Outside of work, she can be found discovering stylish cafés and bars, going to new exhibitions and gigs and writing about them.

Head of Design

Emma leads our creative team in producing our stunning advertising campaigns and design collateral, creating wows all over the world. She’s been with us since May 2016, during which time she’s discovered deep, unending passions for Minwoo Sung’s lovely leafy portraits and Pierre Williams’ peeling ceramics.

Senior Designer

After starting her career in arts marketing, Lisa realised that design was where her heart lay and retrained as a graphic designer. She joined us in 2017 after a stint working in New Zealand and has since been happily producing materials to attract visitors to our fairs around the world. When not sat behind a Mac, Lisa can often be found behind a sewing machine creating new outfits to ensure that her children wear furry ears until they’re old enough to tell her not to.

Designer

Billie joined the Affordable Art Fair in summer 2022 as Global Designer. After working in agencies since getting her university degree in Graphic Communications, Billie is loving the switch to working in-house where she says “It’s so creative and so different every day”. She is always looking for her next artistic outlet, currently exploring digital painting and illustration, while also creating wedding cakes with any spare time.

Business Development Manager

First joining the Affordable Art Fair team as an intern while studying for her Masters, Anna fell in love with the company and hasn’t left since! Having honed her art fair experience as the Amsterdam Fair Manager for three years and being a part of the global team for four, she became our Business Development Manager in 2022, ready to help grow the Affordable Art Fair further.

Global Partnership Manager

Laura joined Affordable Art Fair in 2025, bringing experience from previous roles at Sotheby’s Institute of Art, the London Museum, Masterpiece and London Craft Week, where she worked across partnerships and programming.

She decided she wanted to work in the arts as a teenager during a visit to the V&A, where her world was blown open by having access to so much creative inspiration. She loves working in partnerships for the creative possibilities they offer brands and the role they play in connecting new audiences to art.

Partnership Development Manager

Maura joined Affordable Art Fair in 2018 after completing her Masters in Modern and Contemporary Art at Christie’s. She is a keen art collector and has acquired numerous pieces from the fairs including a large-scale painting ‘The Wolf is Dead’ by Jess Quinn which reinterprets iconography from fairy tales with a surreal twist. When not immersed in the art world, Maura indulges her other passion, the world of wine, and has recently completed the WSET level 3 course.