Dorsett Hospitality International was the Exclusive Hotel Partner for Affordable Art Fair Hong Kong, London Battersea Autumn and Singapore 2019.
Committed to supporting local talents in each of its destinations through its Dorsett Discoveries programme, Dorsett Hospitality International hoped to promote and support Hong Kong talent on a global stage, working with local art collective Stickyline and Hong Kong Arts Centre alum Meko Cheng to create vibrant, Hong Kong-inspired programming at each art fair.
Through association with the Affordable Art Fair brand, Dorsett Hospitality International’s objectives were to acquire memberships through on-site activations and increase social media followers.
An Artsy Affair
Using Dorsett Hospitality International’s passion for Hong Kong art and travel as the inspiration, Stickyline and mixed media artist Meko Cheng created a special on-site experience for the Dorsett Discoveries booth: a large-scale paper installation and an interactive workshop, where limited edition tote bags were personalised on a first-come, first-served basis.
“The Affordable Art Fair team were great to work with – the partners space was in a good location. We enjoyed having so many families participate in our workshop!”
Yi Li Dawson – Assistant Director of Marketing, Dorsett Hospitality International