Silent Pool Gin joined Affordable Art Fair UK as exclusive Spirit Partner in 2022 and 2023. The central bar, a key location at the heart of all the London Fairs, was wrapped in Silent Pool branding and decorated with gin magnums and other branded merchandise.
Silent Pool also provided welcome drinks for the Private View and Lates programme, engaging evening visitors with their premium product in a relaxed atmosphere surrounded by live music and art.
“The scale of Affordable Art Fair’s London events and extensive reach of their marketing campaigns increased brand awareness for us among a well-aligned audience. Doing four consecutive events allowed us to develop a relationship with Affordable Art Fair’s high proportion of returning visitors over several touchpoints as well as reaching thousands of new potential customers at each event. We felt supported by the Affordable Art Fair team who listened to our feedback and adapted where necessary to meet our needs.”
– Ian McCulloch, Founding Director, Silent Pool Distillers