Introducing: the Hong Kong team! Meet the faces behind the Affordable Art Fair magic, bringing you the best of cutting-edge contemporary art under HK$100,000.
Get to know our amazing Hong Kong team! Usually, they can be found working hard all-year-round to bring the Affordable Art Fair magic to their vibrant city every edition. We snagged five minutes of their time to talk about their experience, expertise and what they love most about their fair.
Regina Zhang is our Fair Director and joined us in 2019.
With a degree of Video Media Arts, Regina has dedicated her years to a large-scale property company, overseeing art exhibitions, art acquisition and programming for Hong Kong and Guangzhou. She then worked in Shanghai producing branding work for the luxury goods sector.
“I love the way everyone comes together for the love of art. Sharing infinite ideas and inspirations, artists, gallerists, art lovers, friends and family having different experiences at the fair, bringing home their love at first sight.”
Fair Manager Mary Zhang is new to the team, having joined us in 2022.
Mary completed her master’s degree in Arts and Cultural Enterprise at Central Saint Martins (University of Arts London) and has worked in commercial art galleries (Pearl Lam Gallery, Art de Vivre) for five years. She’s also worke as an exhibition and fundraising event organiser, and was previously a member of the Asian Cultural Council under Rockefeller Foundation.
“I’m always impressed by the fun and welcoming atmosphere of Affordable Art Fair Hong Kong.
I love the idea of making art accessible to everyone. Art makes us happier and more satisfied with our lives. It’s not about the price; it’s about forming a community that appreciates artwork and enjoys the collecting process.”
Coco Ma joined the Hong Kong team in 2022 as Asia’s Marketing Manager!
Prior to joining Affordable Art Fair, Coco was working in the PR agency Edelman, having worked with clients such as lululemon, Estée Lauder Companies, and M+. She graduated with First Class Honours from the University of Hong Kong, with a BA degree in English and a minor in global creative industries.
“I couldn’t be more excited to celebrate Affordable Art Fair Hong Kong’s 10th anniversary in 2023! It has been a decade-long mission of building our art community, and I can’t wait to unlock these powerful stories with our partners and exhibitors. Can’t wait to see you all in person!”
Thanks to the Hong Kong Fair team for sharing a bit about their time at Affordable Art Fair! Join us at their upcoming fair in Hong Kong 18 – 21 May 2023 . Do reach out to the team if you have any questions about applying for their 2023 fair.
Main image: Affordable Art Fair Hong Kong in 2022