Shopper Terms


Free shipping

These terms apply to free shipping promotions as promoted on

○ Our free shipping promotion is valid until midnight on Sunday 18 April 2021.
○ This promotion entitles all customers to receive free delivery worldwide on any artwork transaction on
○ Redeem by entering the relevant promotional code in your bag or at checkout. Codes must be applied by you before checkout and cannot be redeemed retrospectively.
○ This promotion cannot be used in conjunction with any other offer or promotional code and cannot be exchanged for cash.
○ Our normal returns policy applies.
○ Affordable Art Fair reserves the right to withdraw this offer at any time.

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These terms apply to discounting promotions as promoted on

We are currently offering £25 off on all online orders when you spend £500 or more on any artwork online, £50 off on all online orders when you spend £1,000 or more on any artwork online and £100 off on all online orders when you spend £2,000 or more on any artwork online.

To redeem this offer, sign up to our newsletter to receive the promotional code.

○ The code can only be used once per user. 
○ The promotion cannot be used in conjunction with any other offer or promotional code and will not change pre-existing delivery charges nor is it applicable to present or future ticket sales.
○ The promotion value is in GBP, if you wish to check out in another currency the value will be converted at the current exchange rate.
○ The promotion can only be redeemed on our online marketplace (
○ If you wish to return an order with this promotion you will be refunded in full to the amount debited taking into consideration your discount.
○ If you wish to return and repurchase another item which is beneath the £1,000 threshold you will be unable redeem the benefit of the discount.
○ This is an ongoing promotion, however we reserve the right to withdraw this offer at any time.

Terms of use

Thanks for visiting our website, (the “Site”) and exploring our art-filled pages. This Site is operated by The Affordable Art Fair Limited, a company incorporated in England and Wales with company number 03688732 and having its registered office at Edinburgh House, Unit 310 170 Kennington Lane, London, England, SE11 5DP (“Affordable Art Fair,” “we,” “us,” or “our”). Through the Site we provide a marketplace that enables you to purchase artwork (“Products”) direct from sellers (the “Seller”). We do not sell the artwork to you, but we act as an agent on behalf of the Seller to allow you to conclude a contract with the Seller, on the terms set out here. This page (together with the documents expressly referred to on it) provides information about us and the legal terms and conditions (“Terms”) on which Products listed on our website are sold to you by the Seller. These Terms govern your use of the Site and will apply to any contract for the sale of Products to you by the Seller (“Contract”).

Please read these Terms carefully, because your use of the Site constitutes your agreement to follow and be bound by these Terms. If you do not agree to these Terms, you should not access or use the Site. Please note that by ordering Products, you agree to be bound by these Terms and the other documents expressly referred to in them. We reserve the right to make changes to the Site and to these Terms from time to time. When we make changes, we will post them here. For this reason, we encourage you to review these Terms whenever you use our Site because, by visiting the Site, you agree to accept any such changes. Affordable Art Fair provides you with access to and use of the Site subject to your compliance with the Terms. These Terms were most recently updated on 08 January 2021. These Terms, and any Contract between us, are only in the English language.


1.1 We operate the website If you’d like to get in touch with us, please visit our Contact us page or email us on
1.2 The Seller is the entity listed as the Seller on the description of the Product on the Site and in Gallery Profile Pages.


2.1 The images of the Products on our Site are for illustrative purposes only. Although we have made every effort to display Products accurately, we cannot guarantee that your computer’s display of the Products will accurately reflect the Products, such as their colour and texture.
2.2 The packaging of the Products may vary from that shown on images on our Site.


3.1 We only use your personal information in accordance with our Privacy Policy which is detailed on our website. Please take the time to read through our Privacy Policy, as it includes important terms which apply to you.


4.1 This clause 4 shall only apply if you are a consumer on our Site.
4.2 If you are a consumer, you may only purchase Products from our Site if you are at least 18 years old.
4.3 As a consumer, you have legal rights in relation to Products that are faulty or not as described. Advice about your legal rights is available from your local Citizens’ Advice Bureau, Trading Standards office or an equivalent service. Nothing in these Terms will affect these legal rights.


5.1 This clause 5 only applies if you are a business customer on our Site.
5.2 If you are not a consumer, you confirm that you have authority to represent any business on whose behalf you use our Site to purchase Products.
5.3 These Terms and any document expressly referred to herein constitute the entire agreement between you and us. You acknowledge that you have not relied on any statement, promise or representation made, or given by, or on behalf of us set out in these Terms or any document expressly referred to within them.


6.1 Our order process allows you to check and amend your order before submitting it. Please take the time to read and check your order carefully at each stage of the order process.
6.2 All Products shown on our Site are subject to availability. After you place an order, you will receive an e-mail from us acknowledging that we have received your order. However, please note that this does not mean that your order has been accepted. Our acceptance of your order on behalf of the Seller will take place as described in clause 6.4. When you place an order for a Product, we will require your payment details in order to pre-authorise payment with your bank, but your payment will not be charged until your Product is ready to be delivered to you. Product availability will be confirmed to you within 7 days (“Order Confirmation”). Once you have our Order Confirmation, a binding contract will be formed between you and the Seller for purchase of the Product and your payment will be processed when your Product is ready to be delivered to you. You shall receive a dispatch confirmation from us once your Product has been dispatched for delivery (“Dispatch Confirmation”).
6.3 If the Seller is unable to supply you with a Product, for example because that Product is not in stock, or no longer available, or because of an error in the price on our Site, we will inform you of this by e-mail and we will not process your order. If the Product is not available the payment pre-authorisation will be removed and your bank details will not be retained.
6.4 If following Order Confirmation and process of your payment the Product is no longer available you shall be refunded any payment taken from you using the credit or debit card you used to pay for the Product.


7.1 We may revise these Terms from time to time in the following circumstances: a) changes in how we accept payment from you; b) changes in how we conduct business; or c) changes in relevant laws and regulatory requirements. Every time you order Products from our Site, the Terms in force at that time will apply to the Contract. The date on which the Terms were last amended is at the top of these Terms.


8.1 This clause 8 shall only apply if you are a consumer on our Site.
8.2 If you are a consumer, you have a legal right to change your mind and cancel a Contract during the period set out below in clause 8.4. This means that during the relevant period if you change your mind or for any other reason you decide you do not want to keep a Product, you can notify us of your decision to cancel the Contract and receive a refund. Advice about your legal right to cancel the Contract under these regulations is available from your local Citizens’ Advice Bureau, Trading Standards office or equivalent service.
8.3 You do not have the right to change your mind and cancel the Contract where a Product has been made to your specifications or is clearly personalised.  Further details are provided in our Customer Returns Policy.
8.4 You may cancel a Contract from the date you receive the Order Confirmation, which is when the Contract between you and the Seller is formed. If the Product has already been delivered to you, you have a period of 14 (fourteen) days in which you may cancel, starting from the day you receive the Product.
8.5 To cancel a Contract if you change your mind, you must clearly tell us. The easiest way of doing this is by sending an e-mail to using the cancellation form at the bottom of these terms or providing your name, home address, details of the order and, where available, your phone number and email address. You may wish to keep a copy of your cancellation notification for your own records.
8.6 If you have received the unwanted Product once you have changed your mind, you must pay the cost of returning it to us unless we have agreed otherwise. We will process the refund due to you using the credit or debit card you used to pay for the Product and refunds will be processed without undue delay, and in any event no later than 14 days after either (i) the Seller received the returned Product; or (ii) the day on which you provide evidence to the Seller that the Product has been returned.
8.7 If the Products were delivered to you: a) you must return the Products to the Seller in accordance with the Customer Returns Policy and within 14 days of receipt, unless the Products were split into different deliveries over different days in which case you must return the Products within 14 days from the date the last Product was received, in the original packaging and including any certificates provided with the Product; b) you have a legal obligation to keep the Products in your possession and to take reasonable care of the Products while in your possession. If the value of the Product is diminished as a result of your handling of the Product beyond what is necessary to establish the nature, characteristics and functioning of the Product, we may, on behalf of the Seller, recover that amount from you, up to the value of the Product, by either: (i) deducting that amount from the refund due to you; or (ii) otherwise requiring you to reimburse this amount.
8.8 If you have returned the Product under this clause 8 because it is faulty or mis-described, we will refund the price of the Product in full, and any applicable delivery charges.


9.1 We may end the Contract for a Product at any time by writing to you if you do not, within a reasonable time:
9.1.1 provide us with information that is necessary for us to provide the Product following a request by us for the information from you; or
9.1.2 allow the Seller to deliver the Product to you.
9.2 If we end the Contract in the situations set out at clause 9.1 above, we will refund any money you have paid in advance for Products we have not provided.


10.1 The cost of delivery shall be as notified to you before you place your order. The Seller shall deliver the Products to you as soon as reasonably possible and in any event within 30 days after the day on which your order is confirmed. If the supply of the Products is delayed by an event outside the Seller’s control then we shall contact you as soon as possible to let you know and the Seller shall take steps to minimise the effect of the delay. Provided the Seller does this the Seller shall not be liable for delays caused by the event,[A1] [A2]  but if there is a risk of substantial delay you may contact us to end the Contract and receive a refund for any Products you have paid for but not received.
10.2 Delivery will be completed when the Products are delivered to the address you gave us.
10.3 You have legal rights if the Seller delivers any Products late. If the Seller misses the estimated delivery deadline then you may treat the Contract as at an end straight away if any of the following apply:
10.3.1 the Seller has refused to deliver the Products;
10.3.2 delivery within the delivery deadline was essential (taking into account all the relevant circumstances).
10.4 If you do not wish to treat the Contract as at an end straight away, or do not have the right to do so under clause 10.5, you can give the Seller a new deadline for delivery, which must be reasonable, and you can treat the Contract as at an end if the Seller does not meet the new deadline.
10.5 If you do choose to treat the Contract as at an end for late delivery under clauses 10.3 or 10.4, you can cancel your order for the Product or reject Products that have been delivered. If you wish, you can reject or cancel the order for some of those Products (not all of them) unless splitting them up would significantly reduce their value. After that we shall refund any sums that you have paid to the Seller for the cancelled Products and their delivery. If the Products have been delivered to you, you must, at our option,  allow us or the Seller to collect them from you or post them back to us or the Seller. We or the Seller shall pay for the costs of collection or postage. Please call customer services on +44 (0) 20 8246 4844 or email on to arrange collection or postage. 
10.6 The Products will be your responsibility from the completion of delivery.
10.7 You own the Products once we have received payment in full, including all applicable delivery charges.
10.8 We may need certain information from you so that we can supply the Product to you, for example, your full name, address, email address and contact telephone number. If so, this will have been notified to you before you place your order. We will contact you to ask for this information. If you do not give us this information within a reasonable time of us asking for it, or if you give us incomplete or incorrect information, we may either end the Contract (and clause 9.2 will apply) or make additional charge of a reasonable sum to compensate us for any extra work that is required as a result. We will not be responsible for supplying Products late or not supplying any part of them if this is caused by you giving us the information we need within a reasonable time of us asking for it.


11.1 The prices of the Product will be the Price as quoted on our Site. We take all reasonable care to ensure that the price of the Product advised to you is correct.
11.2 Prices for our Products may change from time to time, but changes will not affect any order for which we have issued an Order Confirmation.
11.3 The price of a Product includes VAT (where applicable) at the applicable current rate chargeable. However, if the rate of VAT changes between the date of your order and the date of the Order Confirmation we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.
11.4 The price of a Product does not include delivery charges. Our delivery charges are as quoted on our Site and may be subject to variation from time to time. Delivery options and charges will be notified to you on the Site before you place your order.
11.5 Please note that if the pricing error is obvious and unmistakable and could have reasonably been recognised by you as a mispricing: we (i) in the event that your order has not yet been processed, do not have to provide the Product to you at the incorrect (lower) price; or (ii) in the event that your order has been processed, may end the contract, refund you any sums you have paid and require the return of the Product provided to you.


12.1 You can only pay for Products using a debit card or credit card. We accept payment with: Visa, Visa Electron, MasterCard and AmEx. 
12.2 If you think that a payment which has been debited from your debit card or credit card is wrong please contact us promptly to let us know via or call us on +44 (0) 208 246 4844 . 


13.1 This clause 13 shall only apply if you are a business customer of our Site.
13.2 Nothing in these Terms shall limit or exclude our liability or the Seller’s liability for: a) death or personal injury caused by our negligence; b) fraud or fraudulent misrepresentation; or c) defective products under the Consumer Rights Act 2015.
13.3 Subject to clause 13.1, we will not, and the Seller will not, be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with the Contract for: a) any loss of profits, sales, business, or revenue; b) loss or corruption of data, information or software; c) loss of business opportunity; d) loss of anticipated savings; e) loss of goodwill; or f) any indirect or consequential loss.
13.4 Except as expressly stated in these Terms, we do not and the Seller does not give any representation, warranties or undertakings in relation to the Products. Any representation, condition or warranty which might be implied or incorporated into these Terms by statute, common law or otherwise is excluded to the fullest extent permitted by law. In particular, we will not and the Seller will not be responsible for ensuring that the Products are suitable for your purposes.


14.1 This clause 14 shall only apply if you are a consumer on our Site.
14.2 If we or the Seller fail to comply with these Terms, we or the Seller (as appropriate) are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or negligence, but we / the Seller are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if it was contemplated by you and us / the Seller at the time we entered into the Contract.
14.3 Products are supplied for domestic and private use only. You agree not to use the Product for any commercial, business or re-sale purposes. Neither we nor the Seller have liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
14.4 We do not and the Seller does not in any way exclude or limit our liability to you where it would be unlawful to do so under the terms set out in the Consumer Rights Act 2015.


15.1 Neither we nor the Seller will be liable or responsible for any failure to perform, or delay in performance of, any of obligations under a Contract that is caused by an Event Outside Control. An Event Outside Control is defined below in clause 15.2.
15.2 An Event Outside Control means any act or event beyond reasonable control, including without limitation strikes, lock-outs or other industrial action by third parties, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack, war (whether declared or not) or threat or preparation for war, fire, explosion, storm, flood, earthquake, subsidence, pandemic, epidemic, disease or other natural disaster, or failure of public or private telecommunications networks or impossibility of the use of railways, shipping, aircraft, motor transport or other means of public or private transport.
15.3 If an Event Outside Control takes place that affects the performance of the obligations: a) you will be contacted as soon as reasonably possible; and b) the obligations will be suspended and the time for performance will be extended for the duration of the Event Outside Control. Where the Event Outside Control affects delivery of Products to you, a new delivery date will be arranged with you after the Event Outside Control is over.


16.1 When we refer, in these Terms, to “in writing”, this will include e-mail.
16.2 If you wish to contact us in writing, or if any clause in these Terms requires you to give us notice in writing, you can send this to us by e-mail at We will confirm receipt of this by contacting you in writing, normally by e-mail.
16.3 If we have to contact you or give you notice in writing, we will do so by e-mail or by pre-paid post to the address you provide to us in your order.


17.1 We and / or the Seller may transfer rights and obligations under a Contract to another organisation. We shall always tell you in writing if this happens and we shall ensure that the transfer does not affect your rights under these Terms or any guarantees you are entitled to in relation to the Products.
17.2 Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.
17.3 If you are a consumer, please note that these Terms are governed by English law and you can bring legal proceedings in respect of the Products in England. This means a Contract for the purchase of Products through our Site and any dispute or claim arising out of or in connection with it will be governed by English law. You, we and the Seller agree that the courts of England and Wales shall have non-exclusive jurisdiction. If you are a resident of Northern Ireland you may bring legal proceedings in respect of the Products in Northern Ireland or the English Courts. If you are resident of Scotland, you may bring legal proceedings in either Scottish or English courts.
17.4 If you are a business customer, please note that these Terms are governed by English law. This means that a Contract, and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims), will be governed by English law. We, you and the Seller agree to the exclusive jurisdiction of the courts of England and Wales.


Complete and return this form only if you wish to withdraw from the contract.

The Affordable Art Fair Ltd.
Unit 310 Edinburgh House
170 Kennington Lane
SE11 5DP

I/We*, hereby give notice that I/We* cancel my/our* contract of sale of the following Product:

Order number _____________________
Ordered on _____________________ / Received on_________________________
Name of consumer(s): _____________________________________________________________________
Address of consumer(s): _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
Signature of consumer(s) (only if this form is notified on paper): _________________________________
Date: _____________________