Affordable Art Fair Brussels x KBC Brussels

How KBC Brussels connected with key clients and elevated brand awareness

KBC Brussels was looking for an opportunity to engage and host their key clients at Affordable Art Fair Brussels, while raising brand awareness and connecting with the extensive ABC1 audience that the fair attracts. 

A tailored package as Presenting Partner provided: 
– Private onsite hospitality space and VIP invitation benefits for KBC’s clients 
– Brand alignment and visibility across the fair’s entire marketing campaign (nationwide). 

Due to the success of the 2024 partnership, KBC Brussels decided to return as Presenting Partner in 2025.  

We knew that providing a private space for KBC Brussels to engage with their clients was important. On the opening night of the fair, they had exclusive use of the private ‘Arty Lounge’ for client hospitality.  

– 170 guests attended the private reception in the Arty Lounge. 
– 6 guided tours for their guests to explore the fair.
– 300+ guests redeemed their invite on subsequent days. 
– KBC Brussels staff onsite throughout the fair engaged with clients and strengthened relationships. 

Delivering brand visibility

– Industry exclusivity as the only financial institution associated with Affordable Art Fair Brussels. 
– KBC Brussels logo across the fair’s national marketing campaign, including on the website, social media, fair signage and advertising in major Belgian print and digital media. 
– Perks for KBC clients using their cards at the fair.