You know that feeling, when you've just purchased a new artwork that you really, really love and can’t wait to show it off to absolutely everybody? Our new global advertising campaign aims to capture this exciting and personal moment, bringing the joy of collecting art to life.
Each art-buying journey is as unique as the buyer’s taste and personal style, so we’ve dressed our fabulous models to reflect the artworks they hold, representing the innate emotional connection that we feel when finding ‘the one’ for our walls.
LAUNCHING OUR NEW GLOBAL LOOK!
True to our fairs and online marketplace, the artworks featured in our campaigns demonstrate the wide range of styles and mediums that our galleries connect you with. The inaugural Melbourne fair (5 – 8 September, Royal Exhibition Building) features a sensual and abstract painting by Paul Kessling, which just calls out for closer inspection. For their Fall edition (26 –29 September, Metropolitan Pavilion), the streets of New York will be filled with Henrietta Dubrey’s vibrant portrait with an appraising stare. Turning her body into a canvas, Sophie Derrick’s expressive work will blur the lines of painting and photography in Stockholm (10 – 13 October, Nacka Strandsmässan). In Amsterdam (31 October – 3 November, de Kromhouthal), this beautiful floral photographic portrait by Yvonne Michiels, will inspire the cities art-lovers. Whilst the graphic chevrons in Bruno Ollé’s piece will help you get closer to art in Hamburg (14 – 17 November, Hamburg Messe).
If you’re pleased as punch with the affordable artwork you’ve purchased, we’d love to hear from you. Use the hashtag #myaffordableart when posting on social media (don’t forget to tag us!) and tell us what drew you to your latest art-obsession.