From Madness to Genius
From madness to genius; we're delighted to share our partnership with Martin Miller's Gin at the Stockholm fair (14 – 17 October 2021, Nacka Strandsmässan).
Carl Wilhelm Hirsch
Wednesday 22 September, 2021
Sometimes, a person enters your life and there is an instant connection. The same is true for partnerships, when creative aims and ambitions align. We’re delighted to announce our collaboration with Martin Miller’s Gin, at Affordable Art Fair Stockholm, taking place 14 – 17 October 2021 at the beautiful Nacka Strandsmässan. With a history strongly connected to the arts, including the Miller’s Antiques Handbook & Price Guide, we couldn’t think of a better collaboration or creative genius behind the bar…
At the heart of the Affordable Art Fair’s success is Will Ramsay’s entrepreneurial story, which began when Will opened the doors to the very first fair in 1999, challenging the stuffy conventions of the art world and aiming to democratise the market, making art accessible to all!
Likewise, at the heart of the super-premium gin brand is a transformative story of its own. From the sparks of a ‘Mad’ idea to the creation of a ‘Genius’ gin Martin Miller set out to challenge the convention of traditional gin production with a unique dual distillation process. The launch (which humbly triggered the ‘gin renaissance’), also took place in 1999, making us feel like star-crossed partners in vision and creativity.
Will ramsay says “Together with Martin Miller’s Gin, we want to continue helping people learn more about and fall in love with art, and in doing this realise their own imagination and creative potential.”
Join us throughout this year’s edition where you’ll be able to visit the Martin Miller’s Gin bar and enjoy a signature Martin Miller’s Gin and Tonic or sample their Winterful Cocktail, filled with notes of cinammon and clemantine zest. Yum!
Alternatively snap up a ticket to our Art After Work event, 14 October, 17.00 – 21.00, where you and your friends or colleagues will be able to sip your Martin Miller’s Gin cocktail while enjoying live tunes from DJ Isper Igualikinya, watching live painting with DIVE MADHOUSE, and browsing 1000s of affordable artworks under one roof. Get your tickets here!
“I’m going to make my own gin. A gin made from the heart where time and money won’t be an object. We’ll find England’s best distiller, source the finest botanicals and most importantly, we’ll go for the purest water, wherever it is,” said Martin Miller.
“You’re mad”, replied his friends, “Let’s do it.”
We rather love this attitude. So, join us at Affordable Art Fair Stockholm (14 – 17 October 2021) and try a refreshing Martin Miller’s Gin and tonic!
