DIVE Madhouse

Stockholm | Sweden

DIVE is the artist’s pseudonym for its creator Fredrik Sologub. Conceived some 10 years ago, during a time of living in different countries, among different cultures and meeting people from all walks of life – while he, undergoing changes in his personal life. DIVE is the pseudonym and hence the symbolic arena which lets Fredrik Sologub separate his personal self from the raw expression. An abstract and contemporary expression.

Madhouse is the physical and digital platform for DIVE to operate in and on. If there needed to be a definition of one such place, posing some sort of creative ceiling, Madhouse seemed to offer the most suitable creative ceiling height. Ever since it first was born some years ago, it has helped DIVE form its path through raw and genuine showrooms and intriguing shows, both in physical and digital form.