BROTH art is a new company based in Hackney, London. BROTH is devoted to finding and nurturing talent from across Europe; making their unique works of art accessible to individuals looking to acquire original contemporary art. It is BROTH's primary ambition to break away from the stuffy, elitist reputation that surrounds the art buying world and make it accessible to absolutely everyone. Meanwhile, it aims to provide a support mechanism for local artists as well as a London platform for emerging artists from other parts of the world. BROTH's business model takes a grassroots approach, prioritising engagement with the vibrant London arts scene and naturally expanding as a business by trading at art fairs, pop-up exhibitions and through its website.