MILAN 2020 PROGRAMME
Thursday 6 February, 18:00 – 22:00 (by invitation or online presale)
Immerse yourself in art at the exclusive opening party of the 10th edition of Affordable Art Fair Milan. Be the first to discover the 82 exhibiting galleries and fall in love with fresh new artists, with a signature cocktail from Compagnia dei Caraibi in hand. During the opening night we also have music and a live performance; enjoy a DJ set from Tamati and a special performance by Cucina Sonora, curated by Le Cannibale. Tickets are available by invitation or online booking only – follow the link below.
Experience the unexpected! Artist collective, Supergiovane, is delighted to present a project created specifically for the show: “Piacere mio”, a non-stop meeting room, open every day of the fair, where all of the artists from Supergiovane exhibitions past, present and future (2018 – 2020) will take turns on the stand to chat, discuss and offer in-depth insights into their work. The ad hoc stand displays just a single work of art available for passers-by to discover and even purchase!
Participating artists: Matteo Negri, Giulio Zanet, Isabella Nazzarri, Riccardo Gavazzi, Bn+ (Giorgio Brina e Simone Novara), Stefano Cozzi, Elisa Muliere, Nicola Torcoli, Elisa Carutti, Lorenzo De Angelis, Stefania Ruggero, Myvanwy Gibson
The special exhibition dedicated to illustration lovers is back by popular demand! Founded in 2017 by illustration enthusiast Chiara Pozzi, Illustrazioni Seriali is entirely dedicated to research and support of even the most disparate forms of illustration, all driven by Chiara’s passion for the art.
At Affordable Art Fair Milano, Illustrazioni Seriali will present a stand dedicated to three established contemporary illustrators: Elisa Macellari, Quentin Monge and Ana Popescu, who have each created a series of original limited edition works especially for the event.
Not to be missed! Taking place each day at the fair, join us to discuss and contemplate in our series of talks.
Under the title A New Decade of Art, we’ve selected exciting and important art trends as the subjects for a new series of talks, including women in the arts, the new generation of art collectors and collecting non-tangible art forms. Plus, join us and immerse yourselves into the world of illustration with Art For Breakfast and Illustrazioni Seriali.
Check out the daily programme below to discover the full list of talks.
A New Decade of Art, 17:00
Collecting non-tangible art forms with Alessia Zorloni and Alessandra Donati – join us to discuss this fascinating subject and consider broadening your collection to non-traditional media.
Technology is upsetting most of the industries, even in the art sector. A lot of important galleries host new ways of artistic production: the mega gallery Pace has recently launched PaceX, an ambitious initiative to promote projects that combine art and technology. Pace currently represents the art collective teamLab and Random International. They use technology to create interactive and highly technological shows that require the supply of sophisticated and complex certificates of authenticity which give artistic creation that uniqueness, originality and materiality necessary for its protection and circulation on the market.
Alessandra’s expertise lies at the point where the law meets the arts. Not only is she a practicing lawyer, professor at the University of Milan-Bicocca, professor of Art Market Legislation at the Nuova Accademia di Belle Arti (New Academy of Fine Arts), Milan, she also is Director of the Curator of Archivi d'Artista and vice-president of the Scientific Committee of AitArt. Alessandra oversaw the draft of PACTA, Protocols for Authenticity, the Care and Protection of Contemporary Works of Art adopted by MIBACT in 2017 as a new tool for the authentication of contemporary artworks. On top of all of this, she has also published copious scientific publications and monographs.
Alessia is an Economist of Culture, whose career has led her to specialise in the art market. A professor at the IULM University, she is also a Co-Director of the Executive Masters in Art Market Management course. Alessia is also Founder of Art Wealth Advisory, through which she collaborates with Private, a monthly dedicated to Private Banking, to produce written insights about investment in art. She is the author of over 30 publications.
Art for Breakfast, 11:30
Join Francesca Tribò and Giulia Vitali from Art For Breakfast to discover the story behind Illustrazioni Seriali and the life of Ana Popescu, one of the illustrators selected by Chiara Pozzi to exhbit at this edition of Affordable Art Fair Milan.
New professions in the arts, 15:00
Held by IED, this talk will explore the new emerging professions in contemporary art. Join us to discover more.
How to collect art, 16:00
Join Caterina Verardi of Verardi Art Advisor for some expert advice on how to choose and buy your first piece of art and build a collection.
A New Decade of Art, 17:00
In collaboration with Kooness join us for the “Collecting today” talk where we address the latest trends of art collecting. The talk will cover the vibrant, new generation of young collectors who are transforming the global art market as we know it, plus explore how new media types have also affected the art market dynamics for both established artists and emerging talents. We'll also consider the tools used in researching and collecting art - in addition to the traditional models, how has the digital age supported research, discovery and the careers of emerging artists.
Art for breakfast, 11.30
Join a special round table with Ladies Drawing Night, Illustrazioni Seriali and Art For Breakfast. Plus Ladies Drawing Night will lead an exciting workshop after the chat, with illustrator Ana Popescu joining as a special guest.
Rotaract 2041 Discrict Supporting The Arts, 16:00
Presented by Rotaract 2041 District, join this talk to find out how to support culture and the arts in Milan. Rotaract 2041 District is one of the 13 Italian districts of the Rotaract and includes 18 Clubs in the city of Milan. Rotaract is a non-profit association which through its volunteering schemes, helps to support local communities, arts and culture and heritage.
A New Decade of Art, 17:00
In collaboration with TheArtGoregous, join us for the "Fempire - Fresh voices about female empowerment in the art world” talk, with Cordelia Noe, CEO & Founder of TheArtGorgeous, Valentina Bizzotto, Advisor and Cultural Strategist and Matete Martini, Artist.
LAB BY RUM DIPLOMATICO
Rum Diplomático Terrace
Following on from the success of the last edition, LAB is back: a space in which art meets Rum Diplomático where emerging artists will be creating live art, competing in a special project consisting of live performances and rum tastings. Throughout the fair a roster of carefully selected artists will take turns to create unique works live, in the hope that theirs will be selected to be featured on a new limited edition version of Rum Diplomático Reserva Exclusiva. With Mr Savethewall winning the 2019 competition, we can’t wait to see what the 2020 LAB artists create!
Alan Bourguet (Bianchi Zardin), Elisa Madeo Pitt (Independent Artists), Gianluca Patti (Bianchi Zardin), Ilaria Franza (Arc Gallery), Lys (Colossi LAB), Massimo Sirelli (Galleria Legart), Paolo Amico (Floris Art Gallery), Paz Blandina (Galleria Legart).
Also don't miss the amazing daily events run by Rum Diplomático:
The Heart of Rum: the art of creating Diplomático Rum, 18:00 - 19:00
An introduction to Diplomático Rum’s unique distillation process led by Brand Ambassador, Francesco Serra. This session includes a tasting, delving into the key ingredients in combination with delicious fine chocolate for a taste sensation. Reserve your place here.
The Heart of Rum: a journey through time with astrologers Ginny and Francesco Serra, 18:00 - 19:00
Ginny and Francesco will lead participants on an imaginative journey through time and space, guided by the most ancient travellers across our skies - the stars. Each story can be enjoyed in combination with a bespoke cocktail, designed for this special occasion event. Reserve your place here.
The Heart of Rum: learn about the tradition of taste with chef Daniel Canzian of Ristorante Daniel, Milan, 16:30 - 17:30
Simplicity, seasonality and Italianness are at the centre of the chef Daniel's cuisine. Alongside signature dishes, his menus include historically "restored" dishes, recreated from memories with a contemporary twist. This workshop will focus on the shared values of craftsmanship, quality, authenticity and responsibility that you can find in both Daniel’s philosophy and Rum Diplomático – the perfect match! Going beyond mere food and drink pairings, to delight you these collaborative designs are inspired by important themes like tradition, the future and sustainability. Reserve your place here.
Friday 7, Saturday 8 and Sunday 9 February, from 11:00 - one hour before the fair closes
Our creative partners, Lop Lop - Lot of people, Lot of projects, await you in the Kids Space, ready to amaze your burgeoning artists through contemporary art. Set up to resemble a Wunderkammer, a room that conceals lots of wondrous surprises, your mini-Michaelangelos will be able to interact with the space and make lots of exciting discoveries. Each day there will be a packed timetable of workshops: young art-lovers will learn that observing a work of art can be turned into a game if you know the rules, and come away with the knowledge that inside us all, we have an artistic vein which enables us to reinterpret styles, techniques and artistic movements in our own unique way.
AND FOR THE PARENTS
Sunday 9 February, 15:00
Mammadimerda is a blog created in 2016 to discuss postpartum loneliness, filled with comedy and irony to break down the stereotypes of postpartum depression. Following on from its huge success and the collaborative efforts of their Facebook community, they have published a book, entitled "You are not alone - Phenomenology of Mammadimerda" which contains stories and anecdotes from the two authors, Francesca Fiore and Sarah Malnerich.
The Mammadimerda simply cannot wait to share the book at Affordable Art Fair Milan, where they’ll be on hand to answer your questions. Following a short presentation, the authors will be happy to meet everyone in Compagnia dei Caraibi bar, where you’ll also be able to enjoy tasty delights from Salvia e Limone and Sal de Riso.
Saturday 8 and Sunday 9 February, from 10:00 to 11:00
Enjoy your visit to the fair with our special Stroller Hour, an hour dedicated to families with young children so they can enjoy their trip to the show in total freedom. This year, at the weekend, the fair will open its doors to parents with young children and strollers an hour before the official public opening time, from 10:00 to 11:00. The Stroller Hour ticket includes 2 adults with children. Book the special stroller hours ticket here.
Friday 7, Saturday 8 and Sunday 9 February
Discover the fair with art advisor Caterina Verardi and benefit from her personalised consultancy to help find artworks tailored to your taste, space and budget. Available Friday, Saturday and Sunday by appointment in collaboration with Verardi Art Advisor, purchase your special ticket online here.
When you have purchased your ticket, contact [email protected] to book your appointment. Plus, Caterina Verardi will be at the fair to meet the guests and host a talk on how to choose your first work of art, taking place on Saturday at 16:00.
COCKTAIL BAR BY COMPAGNIA DEI CARAIBI
Rum Diplomático and Salvia&Limone will be your hosts extraordinarre at the Affordable Art Fair Milan cocktail bar, run by Rita’s Tiki Room. Enjoy expertly crafted cocktails during your visit, with a menu that ranges from aperitifs to food pairings, created ad hoc to accompany the delicious food options.
SPECIAL EVENTS - NOT TO BE MISSED!
Unexpected bite, everyday at 16:30
Special snack prepared by Salvia e Limone.
ArtHappy Hour, everyday from 18:00
Enjoy a state of the art aperitif at Affordable Art Fair, every day from 18.00. Visit the show and treat yourself to a special food pairing with signature cocktails by the Compagnia dei Caraibi. Purchase your special ArtHappy Hour ticket here.
JULIUS MEINL COFFEE CORNER
Enjoy the Viennese atmosphere and a moment of indulgence in the poetic coffee corner created by Julius Meinl. Go on, treat yourself!
COCA COLA LIGHT TASTE BAR
With thanks to our partner, in Hall 1 you'll be able to rest and refresh at the Coca-Cola bar. The iconic brand frequently appears in artworks at the fair, we wonder how many will place it centre-stage this year?
A safely wrapped pink artwork is one of the symbols of the Affordable Art Fair. Our partner Mail Boxes Etc. will be expertly packaging the artwork of your dreams at the wrapping station, while also providing an art delivery service. For more information on wrapping and delivery services, please visit the Mail Boxes Etc. desk or speak to the gallery from which you are purchasing the work.