One year into the COVID-19 pandemic, well known liqueur brand Campari wanted show its commitment to the creative community, and its longstanding support for artists. Campari wanted to do this by showcasing artists’ work in a standout way, and generate sales for the artists.
Art Without Walls
For two weeks over June and July 2021, Affordable Art Fair and Campari were curatorial partners in an ‘exhibition’ of 500 individual artworks from the Affordable Art Fair marketplace, which is now hosted on our sister site AffordableArt.com.
Artworks were exhibited across a large number of out of home poster sites in the vibrant Shoreditch area of London, UK. This exciting ‘Art Without Walls’ project both demonstrated Campari’s commitment to the creative community and provided a high-profile platform for artworks to sell, with each individual artwork displayed alongside a QR code that linked directly to its online web listing.
Testimonials
“I was absolutely honoured to be one of the selected artists for Art Without Walls, such a generous campaign supporting the arts. It was great to be a part of the conversation and celebrate the return of in-person gallery events. So magic!”
Nadia Attura, artist
“Working with Campari and the Affordable Art Fair as part of the Art Without Walls campaign has really resonated with us as we’ve found working without the constraints of the four walls of a gallery liberating and empowering. We hope that the public got as much out of the outdoor gallery as the artists showcased in it.”
Patsy Dixon, Liberty Gallery
“Huge thanks to Campari and Affordable Art Fair for taking so many artists’ works to the street in the fantastic open air exhibition Art Without Walls. So uplifting for everyone involved, so exciting to see the artworks in the urban environment for everyone to enjoy.”
Eleanor Jordan, Bleach Box Gallery