One particularly pertinent question for an artist is whether to seek gallery representation, or to go it alone and sell their work themselves. As you may have gathered by now, Affordable Art Fairs invite galleries to exhibit artwork rather than asking individual artists to take a stand. And why do we do this? Well our reasons are many, but here are the big ones:
Inviting galleries to our fairs not only lets us show you even more exceptional art than if the stands were just held by individual artists, but we like galleries. We believe that gallery representation can be a truly great thing for the career of an artist.
A gallery with a good reputation can be of great benefit to an artist, as it’s reputation will to some extent be conferred upon the artists it exhibits. Moreover, galleries work hard to build and maintain relationships with collectors and consumers, which means their artists are given instant access to an already established and loyal clientele.
One of the biggest blessings gallery representation can bestow upon an artist is promotion. Galleries know how to sell art and spend a great deal of time and money promoting their artists to collectors, museums, fairs, magazines and the like, as well as handling all press requests. This is not to say that artists can’t do this themselves of course, but it certainly saves them a hefty job.
The most valuable commodity that a gallery can give to an artist though, is time. All the time that the gallery spends selling, cataloguing and promoting an artist’s work, sometimes at art fairs all over the world, is time that the artist is freed up to do what they do best – create!